Penny Lancaster
Name:Penny Lancaster
Rachel Hunter was being lined up as the new face of the company. This created a huge tabloid interest as Lancaster was currently dating singer Rod Stewart who at the time was divorcing Hunter. After it was confirmed that Hunter had been signed, newspapers printed pictures of the two modeling the same underwear comparing the two and claiming they were in a bitter feud.
Ultimo boss Michelle Mone said that she had always wanted Hunter to model the clothes as her original target, and only went for Lancaster at ￡200,000 because she was cheaper than the ￡1million it later cost her to sign Hunter.
Stewart was upset about the way Mone treated Lancaster and launched a verbal attack on her branding her “a manipulative cow” and saying “Penny worked her bloody arse off for Michelle. Michelle’s treated her horribly — she is a nasty piece of work. If this drums up more publicity for her bra company I hope Michelle chokes on the profits” and then adding “Anyway, I can’t stand her Ultimo stuff.”
Both Lancaster and Hunter have reportedly called a truce over the incident.
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