At fourteen, Cassie began her career as a model. Represented by Wilhelmina Models, she appeared in print ads for Delia’s, Adidas, Abercrombie & Fitch, Seventeen and appeared in a commercial for Clean and Clear, in a swimsuit spread; and was on the prime billboard space in Times Square for the Target Corporation. Cassie is also a spokesmodel for the Sean John women’s collection, along with Lauren London; which Diddy said would be released in July 2007.[3] She is also signed to 1/One Management in New York City.
After high school, Cassie moved to New York City and continued modelling; as well attending classes at the Broadway Dance Center. Meanwhile, music producer Ryan Leslie spotted her at clubs and parties in late 2004 frequently. Shortly after a formal introduction to Ryan Leslie, Cassie became the focus of NextSelection. The two wrote a duet called “Kiss Me” and after recording the track, Next Selection made a management move to play the song for music executive Tommy Mottola. Leslie also co-wrote and produced Cassie’s first single, “Me & U”.
Cassie was introduced to Sean “Diddy” Combs by a make-up artist from one of her modeling assignments which helped her to get a shot at a music career.
Cassie’s new single, “Official Girl,” eschews the icy minimalism that made “Me & U” such a success, and forces the poor thing to cram as many syllables as possible into each line she sings. It’s a tactic that shows off just how reed-thin her voice is, a curious choice given that much ado has been made about her, shall we say, lack of vocal prowess in the past. Disappointing! At least the shot that makes it seem like Cassie’s looking in a mirror when she’s actually—surprise!—staring down Lil Wayne is a nice touch.
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